Mastercard: Champions League Final Brand Activation


What Was the Brief?

The client brief was to provide a priceless experience to fans at the 2017 Champions League Final fan zone in Cardiff.
The premise was based around one question: How far would you go for your team?!

What Did We Do?

After much brainstorming, we decided that one of the most talked about features of our beloved footballers are their weird and wonderful haircuts, so we brought in the best hair dressers from around the globe and built a bespoke barber shop for fans to experience.
UTC Events also provided their very own act, Afternoon Delight Barbershop Quartet, as part of the in-shop entertainment.

What Was the Outcome?

A day full of fast-paced fun, buckets of team spirit and a tonne of seriously whacky haircuts! From fans who decided to brave the shave, to others who had the likes of ‘I love MUFC’ carefully chopped into their barnet, it really was a day we’ll never forget!