Why Are Brands Using Experiential Marketing?
Because experiential marketing connects brands directly with their customer base. It’s personal, interactive and, above all, engaging! These days it’s simply unremarkable to stand in busy areas handing out samples or trying to grab people’s attention. Using immersive experiences, stunts and events we can bring your brand to life, leaving a lasting impression on your target audience – which encourages brand loyalty.
Get Ahead of the Curve
After over a decade of working in the events industry, we reckon we know our stuff. During this time we’ve curated and delivered countless experiential marketing campaigns, for leading brands such as Lamborghini, Mercedes-Benz, Kellogg’s, Mastercard, Dr. Oetker and Siemens, to name a few.
We understand that each campaign is as unique as the next, be it a product launch, brand activation, or just making some good old-fashioned noise to get your audience hooked… it’s this high level of engagement, which ultimately creates brand loyalty with your consumers.
How Does it All Work?
We work closely alongside our clients to design and develop sets, marketing material plus personalised technology such as VR experiences or interactive games to create excitement with your potential new customers. We ensure that samples, products or brand touch points surround the environment, wrapping and immersing visitors within the brand itself. These physical elements alongside the emotional elements of fun, excitement or competition brings an overall sense of enjoyment to your potential new customers. It’s this memorable experience which people take away with them, making them 90% more likely to invest in your products or services in the future.
UTC Events can tailor solutions for any brand or product, and have the perfect team of event designers in place to cater to any activity you can possibly think of.
Got an upcoming event you’d like to discuss? We’d love to hear all about!